Anti-Algorithm Branding: Escaping the Great Flattening.

Breaking Monotony & Conformity,

How to Stand Out.

Why Brands Are Flattening

Let’s be real: AI and template-driven marketing are making every brand look the same. Logos, visuals, copy, they’re all starting to feel like carbon copies.

If you don’t fight for distinction, you vanish.

No one remembers the flat, cookie-cutter brand.

Being safe is the fastest route to irrelevance. Brands that don’t stand out are invisible in a crowded marketplace, and the competition isn’t waiting around.

All-time Winners

Absolut knows the game.

Their limited-edition artist collaborations, like the 2024 Absolut Warhol bottle, mix history with bold design moves that demand attention. In a world of mass-produced packaging, these bottles get people talking,and buying.

Mailchimp leans into the weird.

Quirky illustrations, playful copy, a tone that’s unmistakably theirs, Mailchimp refuses to settle for templated blandness. Even as AI spreads like wildfire, their voice cuts through.

Glossier proves authenticity wins.

Minimalist visuals, human-centered photography, real customer stories,they refuse to look like every other beauty brand. In a market where AI churns out sameness at scale, Glossier keeps its human touch front and center.

The Distinctiveness Playbook

Want to survive? You have to engineer uniqueness.

Fluent devices, visual cues, verbal hooks, consistent tone, make your brand recognizable in a glance.

AI is fine for efficiency, but it can’t steal your soul.

Set clear guardrails.

Keep creativity in the driver’s seat. Let technology serve the brand, not replace it.

Why It Matters

Flat brands die.

Bold, authentic, slightly irreverent brands get remembered.

Distinctiveness drives loyalty, awareness, and competitive edge.

In a sea of sameness, originality is your lifeline.

Stand out or get lost.