Modern serif font sample used in branding project

Decades in the Making. Built for What’s Next.

This portfolio is a record of impact; crafted with leading agencies and world-class brands, and the foundation of what we bring to Top of the Rock.

From transforming a $45,000 retainer into a $1.5M platform to building campaigns that cut through culture, it’s proof of scale and intent.

Brand building for Reebok, Toyota, the IOC, J&J, ADCB, Visa, and Spotify reveal a practice defined by precision and ambition.

We’ve moved through finance, automotive, sport, retail, healthcare, and beyond.

The industries shift, but the engine holds, strategy, creativity, and content in perfect sync, crafting work that transcends categories and outlives trends.

From youth-led climate movements to Fortune 500 brands,

The Collective is more than work; it’s a blueprint for what comes next.

Custom logotype featuring bold geometric lettering
Colorful mural of Albert Einstein with a rainbow-colored face sticking out his tongue. Einstein is holding a spray paint can in his right hand, adding it to the words 'We ❤️ NY' on a black background. The mural features the signature 'Kobra' and the word 'Vibe' with the number 212.

We don’t just admire brands. We analyze them.

The Bulletin is our perspective, mapping trends, unpacking industry currents, and surfacing the signals shaping what’s next.

Dive in here.