Strategy & Creative that Successfully Scaled a Global Movement.  

To evolve Olympic Day from a symbolic celebration into a culturally relevant, global movement, the International Olympic Committee (IOC) needed a campaign capable of uniting over 150 countries without losing local authenticity and relevance.

Our solution was United By, a modular creative platform designed to translate Olympic values into compelling, real human stories that resonate across diverse cultures and markets. Built for flexibility and scalability, United By empowered regions worldwide to participate in a cohesive global campaign while preserving their unique voices and traditions.

Key components of our campaign

• Modular storytelling toolkits that enabled markets to customize narratives reflecting local cultures and priorities, ensuring emotional resonance with regional audiences.

• Interactive digital maps showcasing real-time global participation, visually connecting communities and highlighting the campaign’s worldwide reach.

• User-generated content (UGC) aggregation, curating and amplifying authentic community engagement to turn participants into storytellers and foster shared ownership.

• Influencer-led narratives that expanded visibility and appeal by tapping trusted voices bridging global themes with local relevance.

• A paid media strategy optimized for regional targeting to maximize awareness and engagement across diverse markets.

At the core was our centralized publishing infrastructure allowing real-time localization and seamless campaign management. This enabled each country to adapt and publish content quickly while maintaining consistent brand standards and messaging integrity globally.

The result was a unified yet adaptable campaign that brought Olympic values to life, locally, socially, and at scale.

Through United By, we helped transform Olympic Day into a vibrant global movement, fostering connection and celebration among millions across continents.