Nexans faced a fragmented digital presence with over 20 underperforming social media accounts spread across regions. The company aimed to unify its digital voice and reposition itself as a global leader in smart energy systems, supporting long-term growth objectives.
A comprehensive social media strategy was implemented, centered on thought leadership, visual consistency, and structured editorial planning. The approach began with a full content audit to identify redundancies, gaps, and opportunities across existing channels.
Following the audit, a streamlined channel architecture was developed to consolidate accounts, improve audience targeting, and increase operational efficiency. Standardized toolkits and visual libraries were created to maintain brand cohesion and ease content creation across diverse markets.
Content pillars were established to highlight Nexans’ expertise in electrification, e-mobility, and smart grid innovation. Executive thought leadership was integrated prominently to elevate the brand’s authority and industry relevance.
The new strategy enabled consistent storytelling and strengthened brand presence on key platforms. Regional teams were equipped with clear guidelines and flexible assets to tailor messaging while preserving a unified global narrative.
Results included double-digit growth in social engagement metrics, expanded visibility for executive insights, and a measurable uplift in brand perception as a leader in energy transition technologies.
This transformation demonstrated how focused social media consolidation combined with purposeful content modernization can drive strategic positioning and audience engagement at scale for a global industrial brand.
