Scaling Brand Consistency & UX for Global Automotive Brands.   

To keep pace with two of the world’s most dynamic automotive brands, Toyota and Lexus needed newsroom platforms as agile and responsive as their evolving stories. The challenge was threefold: streamline internal publishing workflows, enhance editorial speed, and maintain seamless brand alignment across global teams, without compromising quality or scale.

Our solution began with a deep audit of existing pain points. Editorial bottlenecks, legacy CMS limitations, and inconsistent UX patterns were slowing teams down. We rebuilt the experience from the ground up, reimagining user journeys, optimizing the backend CMS, and delivering fully responsive digital platforms built for speed, clarity, and control.

The result was a transformative newsroom system engineered to simplify content creation and accelerate publishing timelines by over 30%. The upgraded platforms not only enhanced usability and editorial autonomy, but also reinforced Toyota’s and Lexus’ global brand presence with consistent, intuitive design systems.

Our editorial UX and CMS overhaul gave global comms teams a scalable, future-ready foundation that supported both daily content production and long-form storytelling, without requiring technical intervention. Features like real-time preview, drag-and-drop modules, and smart taxonomy improved workflow efficiency, while analytics integration enabled performance-driven publishing decisions.

With these newsroom platforms, Toyota and Lexus are now equipped to tell brand stories at the speed of relevance, turning product launches, innovation updates, and corporate news into cohesive narratives that drive engagement worldwide.

Key Results

• 30% reduction in publishing timelines

• Scalable CMS tailored to editorial teams

• Unified digital experience for two global brands

• Responsive, performance-optimized platform design

Whether launching a new vehicle or sharing a sustainability milestone, Toyota and Lexus now operate from newsroom platforms built to match the speed, scale, and storytelling power of modern automotive communications.