It’s built on brass tacks and battle scars.

I earned my stripes in New York — the city that doesn’t flinch, doesn’t pause. I didn’t learn from slide decks or motivational memes. I learned from late nights, tight deadlines, and pressure that drowned out the sirens.

I’m Didi, founder of Top of the Rock. I led high-stakes global accounts where strategy wasn’t optional — it was oxygen. Creative had to slice through clutter. Execution had to land. No fumbles. No fluff.

Now based in the UAE, we bring that same relentless precision to brands in the region. We operate across borders with discretion, agility, and a standard that translates globally.

Top of the Rock isn’t here for pleasantries. We’re here to build brands that move with intention.

Strategy that cuts. Creative that hits. Execution that endures.

If you want work that lands like a New York minute, let’s talk.