Google’s Brand Value Rises On AI-Centric Transformation.
Gemini Lifts Search, Workspace, And Devices With Verified Rollout.
Rank And Value
Google is ranked #2 worldwide with a brand value of $944.1 billion, up 25% from 2024 (BrandZ 2025). The Media & Entertainment category has been one of the fastest-evolving segments in the ranking.
The report stresses that scale alone is not enough: long-term growth requires turning product changes into deeper consumer connections. Google’s surge reflects how it has wired AI through its services at scale.
Product Proof
Gemini now runs through the company’s most used products. In Search, “AI Overviews” reshape how queries are answered. In Workspace, Gemini sits inside Gmail, Docs, and Sheets to draft, summarize, and automate tasks.
On hardware, Google has extended AI into Pixel, while Samsung adopted Google AI to launch “Circle to Search” on Galaxy devices. These are not pilot features but system-wide rollouts tied to real consumer use.
User Impact
Google’s equity has historically come from utility, searching the web, mapping routes, managing communication, and streaming video. With Gemini built into these services, that utility evolves. Queries are no longer just links but synthesized outputs.
Workspace is no longer manual but assisted. Phones now enable contextual search without typing. The BrandZ 2025 analysis connects this shift directly to value creation: daily dependence intensifies, and switching to alternatives becomes harder.
Enterprise Angle
Beyond consumer services, Gemini strengthens Google Cloud’s positioning in enterprise. Integrated tools allow businesses to automate workflows and build AI features on top of Google’s infrastructure.
This extension from consumer-facing products to enterprise solutions consolidates brand strength across both sides of the market. The BrandZ report identifies this breadth as a key factor behind Google’s 25% increase in brand value.
Regional Rollout
In the Middle East, Google introduced Arabic-language AI features in Search and expanded cloud services for regional enterprises.
These adaptations align with Kantar’s findings: growth leaders maintain consistent brand meaning while tailoring execution locally. By strengthening usability in Arabic and investing in enterprise infrastructure, Google secures relevance in one of the fastest-growing digital economies.
Twenty-Year Continuity
The report’s long-view shows that in 2006 Google was already entrenched in daily life, but growth accelerated with Android and Chrome launches in 2008 and the integration of YouTube. Each decade brought a capability shift that became default behavior for users.
Gemini continues this continuity, turning AI into a normal part of daily interaction rather than a specialized tool. Google has built long-term resilience by tying product changes directly to consumer adoption.
Bottom Line
Google’s $944.1 billion brand, up 25% in 2025, reflects AI wired through Search, Workspace, Pixel, and partner devices.
The BrandZ 2025 report shows that this capability shift, not salience alone, secured growth. The outcome is measurable: deeper daily reliance, stronger enterprise credibility, and consolidation of the #2 global rank.
