Shaping the Future of Beauty With Beauty Tech.
From AI assistants to bioprinted skin, L’Oréal is reshaping the future of beauty.
At Viva Technology Paris 2024, L’Oréal made it clear: beauty and technology are inseparable. “To lead in beauty today, you must lead in Beauty Tech,” said Barbara Lavernos, Deputy CEO for Research, Innovation and Technology.
The Groupe showcased innovations designed to make beauty personalized, inclusive, and responsible. From AI-powered personal beauty assistants to revolutionary skin and hair devices, L’Oréal is redefining what it means to deliver real impact to consumers.
Beauty Tech That Puts Consumers First
Personalized diagnostics: Kiehl’s Derma-Reader analyzes 11 skin attributes, helping users tailor their routines.
Next-gen hair care: AirLight Pro combines infrared light with high-speed wind for smooth, shiny hair.
AI beauty assistants: L’Oréal Paris Beauty Genius guides consumers with GenAI-driven recommendations.
Advanced skincare devices: Lancôme’s Nano-Resurfacer boosts product performance at home.
These innovations show a clear trend: technology isn’t just a tool, it’s part of the product experience itself.
CREATIVE TECH: From Lab to Brand
L’Oréal’s CREAITECH GenAI Beauty Content Lab is transforming content creation. With Brand Custom Models, the company can scale localized, brand-compliant campaigns while training marketers on emerging tech.
The New Codes of Beauty Creator Program, in partnership with Meta, empowers 3D, AR, and AI creators to explore new frontiers, signaling how beauty brands are embracing the creator economy and digital innovation.
Industry Implications
Beyond consumers, L’Oréal is pushing industry-wide standards with bioprinted skin that mimics real human conditions. This innovation supports cruelty-free research and opens opportunities for start-ups and researchers worldwide.
The company is also tackling digital sustainability, measuring and reducing CO2 emissions across digital media and production, showing that Beauty Tech can be responsible and forward-thinking.
Bottom Line
L’Oréal isn’t just using technology, it’s redefining beauty itself.
From personalized consumer experiences to ethical, AI-driven content, the Groupe is showing what the future of Beauty Tech looks like: smart, inclusive, and responsible.
