Design & Identity.
Strong Design Cuts, Weak Identity Bleeds.
Design shows up first. It’s the proof of whether a brand is sharp or shallow. Sharp design signals confidence. Weak design signals nothing. Every detail matters, typography, color, spacing. It’s not decoration. It’s a test.
But design alone isn’t enough. Identity is what endures. It’s how a brand behaves, how it talks, and what it stands for when no one’s looking. Every time a brand meets the market, its identity is judged. Strong brands hold their ground. Weak ones wobble.
