Strategy is the Talk. Growth is the Walk.

Strategy is what you say you're going to do. Growth is proof you actually did it.

One without the other is worthless. All talk, no walk? You're burning money on plans that go nowhere. All walk, no talk? You're making moves with no idea where you're headed, and it shows.

The best brands do both. They set the direction, then they deliver the results. Strategy points the way. Growth proves you weren't bullshitting.