In today’s rapidly changing business environment, Accenture aimed to identify what truly distinguishes companies that experience sustained growth from those that do not. The answer they found was relevance.
Partnering closely with Accenture’s global leadership & marketing teams, we helped develop a new strategic narrative; Living Business. This framework is grounded in extensive research & links long-term growth to a company’s ongoing ability to remain relevant to its customers.
Our involvement covered several key areas, including message architecture, distilling insights from complex data, & creating impactful content. We translated Accenture’s research findings into a cohesive platform designed to drive transformation, foster innovation, & support advisory services.
One of the primary deliverables was the Living Business Report. This flagship study analyzed data from 1,099 companies & revealed that $1 trillion in U.S. revenue is at risk for brands that fail to maintain relevance. The report introduced the Vitality Score, a metric connecting five essential capabilities to a company’s resilience, growth potential, & readiness to transform.
Additionally, we embedded the Living Business framework into Accenture’s annual Technology Vision report. This reframing provided a fresh perspective on emerging trends such as artificial intelligence, digital platforms, & intelligent customer experiences, all viewed through the lens of maintaining relevance.
We also repositioned Accenture’s Corporate Citizenship Report to align its ESG & sustainability messaging with the Living Business narrative. This shift reinforced Accenture’s commitment as a purpose-driven partner leading meaningful transformation.
Together, these initiatives elevated Accenture’s market positioning. They transformed disparate thought leadership efforts into a unified strategic platform that aligns C-suite executives & enhances client engagement.
The Living Business framework has become a cornerstone for communicating Accenture’s vision of continuous relevance as the key to growth.
