Driving Awareness & Trial with Targeted Mixed Media Content.

Oikos activated a digital-first campaign to elevate brand visibility & engage health-conscious consumers during Q1. The focus: promote its Whole Milk Yogurt Yogurt Drinks to audiences seeking performance & lifestyle wellness. Two distinct personas anchored the strategy, “Ricky,” a performance-driven consumer, & “Leslie,” a lifestyle-focused enthusiast.

Strategy key pillars

• Product Messaging: Highlighted reasons-to-believe, including high protein content, taste superiority, & whole milk benefits.

• Real-Time Relevance: Timed content around high-impact cultural moments such as New Year’s resolutions & the Super Bowl, maximizing seasonal resonance.

• Lifestyle Inspiration: Unified under the “Be Unstoppably You” creative platform, delivering empowering narratives designed to inspire authenticity & action.

Over 30 bespoke content assets were developed for Facebook & Instagram, tailored to mobile consumption & optimized for platform-native performance. Paid media placements were complemented by influencer-led storytelling, real-time community activations, & surprise-&-delight moments that deepened brand interaction.

Execution extended beyond social, incorporating live & digital touchpoints to create a 360° engagement loop. Branded content was amplified through a precision-targeted media strategy, ensuring high visibility across the most relevant demographics.

The campaign succeeded in building emotional connection & driving engagement through relevance, creativity, & clear product value. By aligning platform behavior with consumer intent, Oikos expanded its footprint in the yogurt category & strengthened its resonance with modern wellness-minded audiences.