Driving Awareness & Trial with Targeted Mixed Media Content.

Oikos launched a digital-first campaign in the first quarter to elevate brand visibility and engage health-conscious consumers.

The primary objective was to promote its Whole Milk Yogurt and Yogurt Drinks to audiences seeking both performance and lifestyle wellness. Two distinct consumer personas anchored the strategy: Ricky, a performance-driven consumer, and Leslie, a lifestyle-focused enthusiast.

The campaign strategy rested on three key pillars.

• First, product messaging highlighted reasons-to-believe, including high protein content, superior taste, and the benefits of whole milk.

• Second, real-time relevance ensured that content was timed around high-impact cultural moments such as New Year’s resolutions and the Super Bowl, maximizing seasonal resonance.

• Third, lifestyle inspiration was delivered under the “Be Unstoppably You” creative platform, providing empowering narratives designed to inspire authenticity and action.

Over thirty bespoke content assets were created for Facebook and Instagram. Each asset was tailored for mobile consumption and optimized for platform-native performance. Paid media placements were complemented by influencer-led storytelling, real-time community activations, and surprise-and-delight moments, all of which deepened brand interaction.

Execution extended beyond social media to incorporate live and digital touchpoints, creating a fully integrated engagement loop. Branded content was further amplified through a precision-targeted media strategy, ensuring visibility across the most relevant demographics.

The campaign successfully built emotional connections and drove engagement through relevance, creativity, and clear product value.

By aligning platform behavior with consumer intent, Oikos expanded its footprint in the yogurt category and strengthened its resonance with modern wellness-minded audiences.

This approach demonstrated the brand’s ability to connect meaningfully with consumers while reinforcing both product benefits and lifestyle positioning.