Aperol introduced the iconic spritz ritual to some of the Hamptons’ busiest and most popular summer spots, seamlessly weaving the brand into the seasonal leisure lifestyle. The campaign, Summer of Sprtiz, focused on hosting curated happy hours at well-known venues like Whalers Tale in Hampton Bays and Northport. These events featured signature and specially crafted spritz cocktails, served daily from 3 to 6 PM, attracting both locals and visitors seeking a refreshing summer experience.
To deepen consumer interaction and create a memorable moment, Aperol unveiled the Spritz Tower. This visually striking centerpiece offered a variety of spritz styles, including the classic Hugo, a Campari mix with grapefruit, and a Limoncello spritz garnished with fresh basil. The towers were designed not only to please the palate but also to be highly shareable on social media, encouraging guests to capture and spread the brand experience organically.
Throughout the campaign, custom branding elements, sensory rituals, and photogenic setups transformed the simple act of enjoying a spritz into an immersive event. These carefully curated environments enhanced both the atmosphere and taste, making the spritz more than just a drink, it became a complete lifestyle moment.
The results were clear. Visibility and product trials increased significantly during peak hours at these high-footfall locations. The brand generated a large volume of social content thanks to the engaging, experiential elements integrated into the campaign. Aperol successfully expanded the traditional spritz occasion by introducing new variants, appealing to a broader audience.
Overall, the campaign boosted market penetration during the key summer season, solidifying Aperol’s presence in important leisure destinations and reinforcing its status as the go-to spritz brand for summer enjoyment.
