Repositioning a Culinary Classic Through Strategy & Culture.  

Bertolli, an iconic name in the culinary world, recognized the need to evolve beyond its legacy perception and reassert itself as a relevant, modern kitchen essential.

While the brand carried decades of trust, its image risked feeling static in a market driven by digital discovery, evolving tastes, and lifestyle-driven food content.

The challenge was twofold: reposition Bertolli toward a premium, contemporary space while still maintaining its heritage, and do so in a way that would inspire utility, appetite, and measurable consumer action.

The solution was a full-funnel digital marketing strategy engineered to work seamlessly across search, social, and storytelling. Search discoverability ensured the brand met consumers at the precise moment of intent, while social engagement campaigns fueled inspiration and cultural connection.

At the heart of our work were two flagship content series: The Recipe Is Simple and The Essentials. These series reframed Bertolli as a smart pantry staple, equally at home in weeknight dinners as in elevated, chef-inspired creations, offering content that blended practical recipes with aspirational storytelling.

Every touchpoint was optimized for performance, with creative built to move fluidly between awareness and conversion. Paid media was tested at a $45K/month budget, proving its efficiency before scaling into a $1.5M/year retainer.

Campaign Results

• 12M+ impressions

• 30K+ clicks

• CPC reduced by 75%

• CPV cut by 80%

• Test investment scaled more than 30x

This campaign demonstrated that digital-first storytelling, when paired with rigorous performance optimization, can drive brand equity and efficiency at scale.

Bertolli’s evolution proved that heritage brands can refresh their relevance by aligning culture, content, and conversion, delivering a strategy as simple and satisfying as the recipes it inspires.