Redefining Sport’s Impact Through a Bold Global Campaign Launch.

In the lead-up to the Youth Olympic Games, the Olympism in Action Forum brought together world leaders, athletes, and change-makers to reimagine the role of sport in building a better world. Our task: transform the Forum from a moment into a movement , one that could spark global dialogue, invite participation, and leave a lasting legacy.

We built a scalable creative system around the IOC’s #UnitedBy platform, expressing the unifying spirit of Olympism across culture, geography, and identity. The campaign launched across IOC-owned and social platforms with dynamic storytelling assets anchored in Olympic values.

Key Components

• A Sizzle Reel designed to drive excitement and visibility ahead of the Forum

• A series of theme-based videos (e.g., Courage, Equality, Peace, Legacy) connecting Olympic values to global issues

• Interactive short clips and countdown assets to maintain momentum

Each asset followed strict creative guidelines for color, tone, typography, and voice, ensuring coherence while allowing for global adaptability.

Results

• 60+ creative assets delivered across video, social, and digital formats in multiple languages

• Global visibility across 100+ IOC member countries, media partners, and Olympic channels

• Forum content shaped the IOC Athlete Declaration, based on input from over 4,000 athletes

• Elevated the #UnitedBy campaign as the primary narrative for Olympic values and social impact

• Sparked cross-sector dialogue on equity, inclusion, peace, and purpose in sport, with measurable engagement from youth, NGOs, and athlete communities