Johnson & Johnson required a scalable content infrastructure to support its expansive global strategy. The key objectives were to reduce publishing friction, streamline collaboration across distributed teams, and accelerate content delivery, all without sacrificing quality or brand consistency.
An enterprise-grade content workflow was designed to manage the entire lifecycle from creation through review and approval.
This system integrated editorial and operations teams spanning multiple time zones, enabling real-time collaboration and minimizing bottlenecks. Automation and standardized processes replaced ad hoc communication, cutting turnaround times by 40%.
The platform supported clear role definitions, task tracking, and version control, which enhanced accountability and transparency. By connecting teams across regions, the workflow reduced duplication, aligned messaging, and ensured content met strategic priorities before publication.
The new process enabled faster, more consistent content deployment across multiple markets and channels. Centralized dashboards provided leadership with visibility into pipeline status, allowing proactive management of resource allocation and deadlines.
As a result, Johnson & Johnson accelerated its publishing cadence while improving content quality and brand coherence worldwide. The infrastructure delivered measurable operational efficiency gains, increased team alignment, and enhanced the company’s ability to engage global audiences with timely, relevant messaging.
This system became a foundational asset, empowering Johnson & Johnson to meet evolving business demands and scale communications effectively on a global scale.
